We collaborated with Australian retailer, Big W and Zebrar to create “The Big Headed Bilby”, a unique hybrid experience encouraging families to have fun and get creative during the school holidays.
Zebrar developed an interactive Facebook Messenger bot to guide artists through the journey. Artists follow along using simple crafts from home or purchase them online through Big W. Then they snap a photo of their creations through the messenger bot, and see their characters come to life!
Zebrar’s bespoke software removes the background from their photo, and using our custom programming algorithm, extracts the keyframe animation from the film and applies that animation to the users’ character. Each craft character is then rendered into the film, interacting with the prebuilt story to create each artist's unique mini movie, complete with personalised credits.
The Big Headed Bilby campaign was recognised by all major industry publications for innovation and creativity.
All the environments/animations were hand drawn and painted in Photoshop then put together in After Effects.
Involvement: Character Design, Animation
Environment Design, Illustration: Anna Fraser
Production: Zebrar
Producer: Simone Clow
Client: Big W
Agency: M&C Saatchi Sydney
Sound Design: Song Zu